RA.

Shop Class

RoleExecutive Producer
BrandDisney+
Year2021

01. Project Context

Translating the tactile, craft-driven world of workshop education into a compelling, binge-worthy competition format for a streaming audience with no patience for nostalgia alone.

02. Execution & Role

Developed and executive produced from pilot through full run, structuring each episode around high-drama build challenges while baking in genuine pedagogical value for both casual viewers and trade-school advocates.

03. Business Impact

Sparked a national conversation about vocational education, generating significant press coverage and audience advocacy for restoring shop class to the American school curriculum.