RA.

The Petersen Museum: The Rebuild

RoleDirector / Producer
BrandPetersen Automotive Museum
Year2015

01. Project Context

Documenting a massive, chaotic construction site and capturing the vision of the key players before the physical transformation was complete.

02. Execution & Role

Secured unprecedented access to the museum's leadership and navigated the active construction zone to film the critical infrastructure installation and the iconic exterior ribbon application.

03. Business Impact

Captured a singular, historical snapshot of the Petersen's rebirth, preserving the raw, unfinished scale of the project before the cars arrived.