Why I Drive

Why I Drive was a project fueled by passion—for cars and the stories behind them. Directed in partnership with Aaron McKenzie for Hagerty, the series explored the deep personal connections people have with their vehicles. Each episode was an intimate portrait, capturing the freedom, memories, and identity that cars represent. Working closely with Aaron, I helped shape the emotional tone of the series, ensuring every story felt authentic and resonated with the audience. The result was a heartfelt campaign that celebrated car culture and the people who live it, leaving a lasting impression on Hagerty’s community and beyond.