Represent Media
RoleProduction Consultant / Director
BrandRepresent Media
Year2017
01. Project Context
Helping a small agency build a scalable, repeatable content production system from scratch — across five influencer verticals.
02. Execution & Role
Produced the first batch of Black-focused city guide videos with influencers across music, fashion, food, lifestyle, and culture. Created standardized production templates and workflow processes drawn from NBC digital production experience.
03. Business Impact
Delivered a turnkey production system the team could replicate at scale, along with a compelling initial batch of city guide content filmed at St. Louis's most iconic cultural spots.
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