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I Draw, You Cook

RoleProducer
BrandBuzzFeed
Year2021–2022
I Draw, You Cook

01. Project Context

Managing a massive, fast-paced digital series that required balancing creative whimsy with rigid technical food production and rapid-fire post-production turnarounds.

02. Execution & Role

Series Produced Season 4, aggressively optimizing the studio workflow to maintain prestige broadcast aesthetics on a digital-first budget and delivery schedule. Featured series all-stars and TikTok creators like Rie McClenny, Alix Traeger, and Owen Han.

03. Business Impact

Captured a massive viral reach with episodes like 'Can These Chefs Turn A Pokémon Drawing Into Real Dishes?', institutionalizing the brand as a cornerstone of BuzzFeed’s premium food programming.

Gallery

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