Pennzoil: Crew Chief
RoleDirector
BrandShell Pennzoil
Year2019–2021
01. Project Context
Translating the gritty, high-pressure environment of a race-day pit box for the NAPA Funny Car into a polished, character-driven branded content series.
02. Execution & Role
Directed a 'fly-on-the-wall' documentary-style series, utilizing high-fidelity audio and close-quarters cinematography to bring the audience into the inner circle of Rahn Tobler and Ron Capps at Don Schumacher Racing.
03. Business Impact
Outperformed previous Shell digital benchmarks by 2.5x, successfully celebrating Rahn Tobler's legendary NHRA career and the team's historic 2016 World Championship.
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